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About Iwana

I'm a curious, impact-driven generalist with almost a decade of living the future of work, tech and continuous reinvention. I left the start-up world after 6+ years to go solo and build a portfolio career: a mix of fractional roles, writing about the future of work, mentoring and creative projects.

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I’m a big tech enthusiast and future-focused thinker who loves exploring AI, Web3, XR and the evolving world of work. At the same time, I care deeply about sustainability and climate action and I’m fascinated by how all of these forces can come together to shape a better future.

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Originally from Germany, I’ve moved around a lot and am now based in Lisbon, Portugal, pretty good at making myself at home wherever I land.

My own story of work

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Iwana Johannsen

Author

Living the future of work

Looking back on the past decade my red thread is clear: I’ve always been circling the future of work and emerging tech. I started in big tech at Microsoft, back when offices started to look like playgrounds. There were slides between floors, no fixed desks, a barista making coffee. By 2017, I went fully remote working at a start-up. Back then, living and working abroad in Barcelona (pre-Covid) wasn’t nearly as common as it is now. Remote work wasn’t yet a lifestyle and the ‘best’ jobs were still back home in Germany. ​Then in 2019, I landed in what felt like science fiction to many: a virtual reality start-up building a VR office for remote teams to work together. For four years, I was that odd girl at WeWork with giant VR glasses strapped to my face, looking like I was talking to myself while actually meeting clients in a virtual office. My team and I scribbled on VR whiteboards with BCG, ran agile sprints with German automakers and jumped through cookie-shaped auditoriums with Mondelez. Totally normal workday. By the time the Metaverse hype exploded in 2021, I was already in deep. Not just working daily in VR, but also building a Customer Success team and department fully remotely. And when AI arrived, we didn’t just talk about it, it literally showed up as a co-worker inside our virtual office.  ​Fast forward to 2024, and I quit to build a portfolio career using AI as my team of one: a mix of fractional roles, writing about the future of work, mentoring and creative projects. On the side, I dove into Web3, fascinated by blockchain’s potential to reshape how humans coordinate and earn. DAOs, decentralized ownership, new work models - another puzzle piece added. ​So yes, there’s a red thread when I look back. Future of work, emerging tech, reinvention. It’s the story I’ve been living and the one I’m here to tell to help you shape your own.

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